Touch Point
Weekly, with co-host Reed Smith. We discuss tensions in healthcare marketing or digital experience strategy and discuss it, often with a guest who has implemented it inside a health system. Guests range from marketing, digital, experience to strategy leaders inside hospitals and health systems.
Surprise - It's Not a Toaster
Every few weeks with Ed Bennett. We take apart the modern digital experience and the products or companies behind these annoyances. Paywalls, dark patterns, streaming, drug naming and even the interface decisions that make people quietly give up. Each episode ends by putting a generative AI tool through a test it was not built for.
Live from HMPS
Recorded on site at the Healthcare Marketing and Physician Strategies Summit. Short interviews with the marketing, communications and digital leaders speaking and attending, closer to a hallway conversation than a session recap.
Live from HCIC
The same approach at the Healthcare Internet Conference. I sit down with the digital leaders responsible for how health systems build and run their public-facing platforms, and we tape while the conference is still running.