2019 Healthcare Internet Conference
Monday, November 4, 2019
Content is king – we all know that – but did you know a focused approach to your back-end content strategy might be what you need to take your digital marketing tech stack to the next level? Implementing a back-end content strategy can lead to additional front-end content efficiencies and improved user experiences. In this session, learn how a strategic approach to front- and back-end content management can help transform your health system’s website, social media and CRM efforts.
Christopher Boyer, Director, Digital Marketing & Analytics, University of Minnesota Health/Fairview Health
Susan Iovenitti, Director of Digital Strategy & User Experience, The Berndt Group
Can You Hear Me Now? Using Podcasting to Highlight Your Expertise and Engage Your Audiences
November 15: 1:45 to 2:30 pm
Today, 20% of adults regularly listen to podcasts for information and entertainment. Wondering if this increasingly popular medium is right for you? Get an inside look at how to develop a successful podcasting strategy to engage patients, consumers, physicians and employees alike! Learn how podcasting can engage various audiences and get content to the right people at the right time. Explore tools and techniques for editing, producing, and distributing your podcast to gain a loyal audience.
The Author of your Brand, the Healthcare Consumer: How Consumer Voice Informs Marketing and Strategy
Date: Monday, November 5, 2018
Time: 08:30 AM - 11:30 AM
Location: Trailblazer A, Lobby Level
In today’s consumer marketplace, marketing leaders need a deeper understanding of what’s necessary to cultivate and earn loyal patients. How are they engaging with traditional platforms and new technology? What insights are they sharing and who are they choosing to trust? Join this team of experts and hear the latest research with case study examples from leading healthcare systems, along with practical take away strategies to earn the loyalty of your current and future patients.
Chris Boyer, Director, Digital Strategy & Analytics, Fairview Health Services-University of Minnesota Health
Dennis Jolley, Senior Vice President, Institutional Advancement and Chief Strategy Officer, Gillette Children’s Specialty Healthcare
Aaron Clifford, Senior Vice President, Marketing, Binary Fountain
Chrissy Daniels, Partner, Press Ganey Associates, Inc.
Leveraging Digital to Transform Experience
Health systems face new challenges as they leverage digital tools and technologies to address marketing, communications, patient access, population health, fundraising, and clinical integration. Learn how to apply digital marketing expertise to develop a 360 degree view of patients.
Co-presenting: Marce Edwards, Director, Media & Digital Communications, MultiCare Health System and Vanessa Hughes, Digital Marketing Manager Essentia Health