As a healthcare digital strategist and creator, I try to understand the full spectrum of online tools available today - from websites and social media to CRM and marketing automation - to help hospitals, health systems and physician practices determine the right information, knowledge and insight from their digital investments. I am passionate about developing a holistic approach to ensure the online experience enhances organization's branding, communications and engagement strategies.
My experience includes:
I regularly present at national healthcare conferences where I share my experience and visions about how the constantly changing landscape of digital impacts hospitals, health systems, physicians, health services and HIT companies. As a fan of measurement, I ensure all digital strategies are optimized, measurable and impactful.
I particularly enjoy helping organizations see the value of social media - not only to communicate, but to deliver relevant health information to patients online. Some call me the "ROI guy" because of my ability to create online approaches that complement branding, marketing, experience and communications strategies deliver results After all, everything online is absolutely measurable.