Turnkey Solutions
Transforming healthcare through digital strategy requires a customized approach. Because every environment is different, I work with your team to design customized solutions that are unique to your specific needs. With our vast network of forward-thinking industry experts, we assemble the right team of people and organizations - each of whom is well-versed in the digital strategies affecting healthcare to fill in capability gaps and ensure the project’s success.
With a vendor-agnostic point of view, we analyze your needs and develop a solution customized for you by offering solutions that span multiple disciplines as well as standalone digital strategy and digital patient-customer experience services.
Mastering a Sustainable digital Footprint
After most health systems rapidly enabled digital solutions in a response to the pandemic, many organizations are now facing a need to transition from disparate digital solutions to a fully integrated digital experience or transformation strategy, aligned with strategic business goals and optimized around the new digital healthcare consumer.
We work with your health system to connect digital strategies across patient experience efforts, coordinating your IT, financial, clinical, strategy and marketing teams around a unified roadmap.
Top 5 benefits of mastering a sustainable digital footprint:
Integrated online solutions aligned with the new patient-customer journey
Recognized long-term ROI of your technology footprint
Better coordination with the organization’s overall strategies to support growth, digital implementation, and experience strategy
Increased adoption of digital tools across all stakeholders
Well-developed KPIs from digital initiatives that provide relevant information about the organization’s overall growth and engagement strategies
DEVeloping your new digital front door(s)
The term “digital front door” has been used in the healthcare industry for years. However, many organizations’ approaches to developing a digital front door are widely disparate. Some focus on optimizing their websites through SEO, SEM, and other “owned” digital channels, while others concentrate on digitizing and improving call centers, online appointment scheduling, and access centers.
But the concept of a health system’s “digital front door” is neither solely digital nor just a front door.
The reality is that the new healthcare “patient-customers” engage with your health system through multiple touchpoints (many of them digital) – and at many different points in their overall journeys. And many of them are not even owned or operated by you. By helping you develop a new digital front door strategy, I can help you:
Understand the landscape of so-called “front doors” (digital or otherwise)
Align them to your key patient customers’ behaviors
Map out a cohesive approach to optimizing their entire online journey
Top 5 benefits of developing your new digital front door(s):
Touchpoints lined up with the digital patient-customer journey.
A unified enterprise-wide digital strategy
Solid understanding and optimization of your marketing technology’s ROI.
A digital-first mindset across the organization, including both culture and process
Increased ability to measure and analyze digital performance, in line with systemwide measurement strategies
Becoming a Digital-First Organization
The goal of many healthcare organizations is to build a digital-first organization. In many cases, this is easier said than done. Often the focus is primarily on the technology footprint – ensuring there is an integrated technology stack that supports key business objectives and needs. However, becoming digital-first extends well past tools and technology. It takes a systemic approach that analyzes the organization’s interweaving components and builds a roadmap leading to digital-first transformation.
I review your organization’s data and analytical methods to help uncover insights that will shape and drive the transformation. We also assess your organization’s culture and processes, both of which are critically important and often overlooked. Lastly, I ensure the processes you are using to support your “digital-first” transformation are updated, efficient and able to help you maintain momentum through the change.
Top 5 benefits of becoming a digital-first organization:
Increased relevance with your customers (both internal and external)
Improved processes throughout the organization
An organizational culture designed to strengthen digital-first mindsets
Successful execution of business strategies
Expanded opportunities for future innovation
Digital transformation can feel like a journey through the desert.
Find your oasis.
Consulting Services
Organizational assessment and redesign
Do you have the right people in the right roles to support digital transformation? We’ll conduct a thorough functional analysis of your team structure (digital and otherwise) to determine whether you are unlocking the potential of your team and your partners.
Digital audit/assessment, strategy, and roadmap development
How is your digital enterprise working to achieve your goals? Using a customized approach, we can take an enterprise-wide look at your entire digital strategy or a more focused examination of an individual channel (e.g., your website, social media, marketing automation, or CRM).
MarTech assessment and recommendations
How well is your tech working for you? We can complete a technical review of your MarTech stack to determine opportunities for integration, optimization, and updating to meet your digital goals.
Dashboard development and measurement strategy
Are you measuring the right things? We’ll delve into how you are currently measuring, what insights you are gathering, and how you can build a scalable measurement strategy to support any business strategy.
Digital immersion and support
Need a digital expert you can rely on whenever you need to “phone a friend” for advice? Allow us to become an extension of your team, and we’ll help you guide your organization to digital success.
Digital technology RFP development and partner selection
Are you supported by the right experts? If you are struggling to find the right partner to help with your digital needs, we can help. Our proven approach will ensure you are connecting with the right vendors and agencies.