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Back-End Content Strategy: Structured Approaches to Scalable Content

2019 Healthcare Internet Conference
Monday, November 4, 2019

Content is king – we all know that – but did you know a focused approach to your back-end content strategy might be what you need to take your digital marketing tech stack to the next level? Implementing a back-end content strategy can lead to additional front-end content efficiencies and improved user experiences. In this session, learn how a strategic approach to front- and back-end content management can help transform your health system’s website, social media and CRM efforts.


  • Christopher Boyer, Director, Digital Marketing & Analytics, University of Minnesota Health/Fairview Health

  • Susan Iovenitti, Director of Digital Strategy & User Experience, The Berndt Group