For years, we have heard how health systems and hospitals must respond to the growing demands of consumerism when shaping their marketing and communications strategies. But how significant are these changes?

In fact, the way patients, family members and doctors decide on their health options are being dramatically disrupted by consumerism – from increased transparency in pricing and quality, to differentiation on experience and convenience. Health systems need to be ready to face the challenges of the empowered consumer.

Nationally recognized speaker, Chris Boyer, will outline a framework that organizations can follow to not only understand their consumers better, but to place them in the center of all of their marketing and communications strategies. In this keynote presentation, you will learn:

• A practical approach to defining your customers and understanding their needs

• How to map these needs to your existing strategies for optimal success

• How to use new-found consumer needs as a way to drive the development of future strategies that will help you delight and differentiate in the market